Ok, I figured out what I was doing wrong. When I use wget on it's own, the command goes on the same line URL.
However, for the crontab the command has a separate line. also, I was trying to use 24 for midnight (on a different version than posted above) and turns out has to be "0". Thus, this is the code that worked in buildout
[mycronjob]
recipe = z3c.recipe.usercrontab
times = 1 0 * * *
command = wget http://mckennariley.webfactional.com/@@comingsoon-notify
comment = for "coming soon" content rule. runs wget everyday at midnight + 1 min