There was a time when anonymous links would act as redirects. To enable the behaviour it was a matter of changing the value of portal_properties > site_properties > redirect_links in the ZMI.
I'm not seeing how to achieve similar behaviour in Plone 5.
For now I'm using a TTW Python script (just save it as whatever you want as your "redirect_name" and in the script change "redirect_here" appropriately).
## Script (Python) "redirect_name"
##bind container=container
##bind context=context
##bind namespace=
##bind script=script
##bind subpath=traverse_subpath
##parameters=
##title=Redirects to a location listed here
##
container.REQUEST.RESPONSE.redirect(context.portal_url()+'/redirect_here')