[wow] Impressive so customers be interested to buy it. USPs
And we gave issues priority in that order. ie, deliberately spent more time upfront on things that look impressive in demos rather than things that only advanced users appreciate for example
Wow ! I never expected to see sales theory on this forum!
I'll bite, my idea is that there is no general sale approach across all people and all products.
There is at least according to the psychologists 2 forms of thought, fast thought used for quick decisions on the spur of the moment, and slow thought used for more long term decisions.
Fast thought is at its best when choosing about products aiming at bringing success, such as success with the opposite sex, or (for business people) with customers.
When you want to sell products aiming to bring sale success, you have to prioritize the wow factor. That's why so many market sites in my country are very cute at first sight, and between mildly annoying to use to nearly making it impossible to buy.
OTOH when people want to buy products that they want to use themselves and mostly not to impress other people, to get at well defined goals, such as a drill, a vacuum cleaner, or for business productivity tools, the wow factor is only getting you so far. People are not getting impressed as easily, they are asking more questions such as what it is bringing, really, can it be proved by examples, how much all this shiny stuff costs.
In fact prioritize the wow factor can even put off some potential buyers.
This is not only a matter of product, people are different; in western societies the wow factor works often a lot better for cars with men, but it's the opposite with shoes. For mobile phones the Apple market is clearly aimed at people having a very special approach to products, I remember when I was looking in a store at a cheapo phone, this guy saying loudly to his son to not look at these phones for cavemen, however Apple is not selling the majority of mobile phones by far, only the most profitable part. Apple is definitely not 'popular', but it sells well and make profits.
So it's not very coherent IMO to want to prioritize the wow factor and look with envy at Drupal for having so much more exposure, it's Apple vs cheapo phones really, 2 different ways to success, because in which category a CMS will fit will probably differ too in different circonstances.