Edit contentActionMenus

I would like to change the contentActionMenus so that "Add new..." reads "Build"
Can anyone point me to the template where I can change that wording? I scoured PortalViewCustomizations without success, and google is so far unelightening.

I usually search buildout-cache/eggs so search there for that string. You can probably find it in the code and in a .po (translation) file.

Thank you!