This is a follow up on this discussion from a few years ago:
What's the right way to deploy Volto? The Plone 6 cookiecutter setup seems to have opinions, maybe I should just follow them.
Watching this now
https://www.youtube.com/watch?v=Zn77Zslu5kw&t=17s
Briefly scanning the cookiecutter templates... it seems I should revisit ansible 
I have to say... I really appreciate that the major actions are wrapped in make commands 
Looks like the work of @ericof 
I will update the cookiecutter and the documentation soon (As I have a training at Plone Conference).